Hyundai says that its new crossover concept – the Hyundai Curb – is an urban activity vehicle that will serve as a test bed for the automaker’s new Hyundai Blue Link technologies.
The automaker’s “Fluidic Sculpture” design language is taken to a new level with the Curb, which is swathed in a soft white shade that masks many of its curves.
“We wanted the Curb to be urban tough without looking like a Brink’s truck,” said Jason Brown, Hyundai designer, in a statement released to the media. “City driving was going to be its forte, not crossing the Rubicon trail, but we wanted it to have urban armor for daily driving on city streets. It needed to empower its passengers in this setting.”
Curb rides on 22-inch alloy wheels wrapped in black and orange Michelin tires and its numerous LED lights illuminate sequentially. At night, the Curb badge illuminates through the vehicle’s one-off paint scheme.
A large acrylic screen inside and a heads-up display show off Hyundai’s new Blue Link technology. Following in the footsteps of General Motors and Toyota, among others, Blue Link gives drivers access to automatic crash notification, SOS emergency roadside assistance and remote unlocking, among other features.
Curb is powered by a 1.6-liter direct-injected gasoline four-cylinder motor pulled from the Hyundai Elantra. Mated to a direct-shift automatic transmission, it cranks out 175 horsepower but, thanks to start-stop technology, it averages more than 30 mpg in the city and 40 mpg on the highway, according to Hyundai.
Live images by Chris Doane
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